About media monitoring
Media monitoring is the ability for a client to monitor television content whenever he or she wants. If your company runs a commercial campaign across 20 US television markets, media monitoring can help you answer the following questions:
- Did the commercial air?
- When did the commercial air?
- How long did the commercial air?
- On what programs did the commercial air?
- How many times in a day/week/month did the commercial air?
- Were we mentioned positively or negatively?